AdAge.com is reporting that YouTube is in the process of creating paid subscription channels on their site. Currently, all YouTube programming is free and subsidized by advertising.
The story states that YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. The rumored cost is between $1 to $5 a month.
The story states that “YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.”
Paul notes: Given the recent surveys WWE has set out over YouTube content and the fact that there are rentals available via YouTube, this seems like the next logical progression with the WWE network as it stands now. With low overhead and a subscription model the biggest barrier now to get people to think of the popular video sharing site as not just the place for short form content but actual traditional networks like an HBO or Showtime. This could really disrupt the current model of television as we see it today and maybe the only way a network from WWE will actually work.